AGENDA

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” css=”.vc_custom_1505107551695{margin-left: 400px !important;}”][vc_column][vc_empty_space height=”50″][vc_column_text]

B2B Forum 2017에서는 데이터 혁명, AI 및 사물 인터넷 혁명이 가속화되는 시점에서 마케팅과 영업의 새로운 비즈니스 방식을 알아보고,

또한 변하지 않는 가치에 대해서 알아보고자 프로그램을 구성하였습니다. 여러분 개인과 조직의 미래 경쟁력을 위해 도움이 될 수 있도록 최선을 다하고 있습니다.

프로그램에 대한 제안 및 Speaker 요청 등은 사무국으로 연락 주십시오.

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_separator type=”small” position=”center” color=”#ffbf3b” border_style=”” thickness=”3″ width=”150″ up=”40″ down=”50″ el_class=”snz-event-sub-sep”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_single_image image=”1540″ img_size=”full” alignment=”center” qode_css_animation=””][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=””][vc_column][vc_empty_space height=”30″][vc_text_separator title=”CONFERENCE (11월 2일)” background_color=”#ffbf3b” border_color=”#ffbf3b”][vc_empty_space height=”30″][vc_column_text]

Opening

[/vc_column_text][vc_separator type=”full_width” color=”#ffbf3b” border_style=”” thickness=”3″ up=”20″ down=”20″ el_class=”snz-event-sub-sep”][vc_empty_space height=”30″][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”695″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/박세정/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Welcome)

B2B 마케팅 & 영업 패러다임의 변화

박세정 대표, DMK (B2B Forum 설립자)

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30″][vc_column_text]

Keynote

[/vc_column_text][vc_separator type=”full_width” color=”#ffbf3b” border_style=”” thickness=”3″ up=”20″ down=”20″ el_class=”snz-event-sub-sep”][vc_empty_space height=”30″][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1385″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/임진환/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Special Talk)

B2B 세일즈 구루와의 대화: 어떻게 고객의 마음을 얻을 것인가?

임진환 교수, 가천대학교 │ 허금주 상무, 교보생명 │ Moderator) 박세정, DMK

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1473″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/허금주/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Special Talk)

B2B 세일즈 구루와의 대화: 어떻게 고객의 마음을 얻을 것인가?

임진환 교수, 가천대학교 │ 허금주 상무, 교보생명 │ Moderator) 박세정, DMK

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1417″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/송기홍/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Keynote)

디지털 트랜스포메이션의 시대, 시장 패러다임의 변화와 승자의 조건

송기홍 대표, IBM GBS

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1281″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/blair/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Keynote)

B2B 마케팅, 새로운 전환점의 시대, 우리는 무엇을 배웠나?

(Leveraging digital tools in the new age of B2B Marketing:

A lesson beyond the funnel framework)

Blair Abbott, 글로벌 마케팅 본부장, 미래에셋

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30″][vc_column_text]

Marketing Track

[/vc_column_text][vc_separator type=”full_width” color=”#ffbf3b” border_style=”” thickness=”3″ up=”20″ down=”20″ el_class=”snz-event-sub-sep”][vc_empty_space height=”30″][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”720″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/alfonso/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text css=”.vc_custom_1506384906071{margin-top: -15px !important;}”]Data Driven Marketing)

B2B 비즈니스에서의 데이터의 역할과 진화

Alfonso Asensio, Director, Acxiom

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”742″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/suzy/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Digital Marketing)

B2B 기업을 위한 디지털 마케팅 에센셜:

B2B 리드 제너레이션 마케팅의 노하우

임수지 교수, Emerson College & 부사장, TribalVision

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1251″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/신동인/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Content Marketing)

B2B 마케팅, 컨텐츠로 리드하라 (선진 기업 사례를 중심으로)

신동인 팀장, 한화큐셀

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1075″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/김성진/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text css=”.vc_custom_1507708165358{margin-top: 0px !important;}”]Market Insight)

4차 산업 혁명의 시대, 새로운 비즈니스 방식과 역량을 준비하라

김성진 상무, GE Digital

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1058″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/장인철/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Channel Strategy)

B2B Digital Customer Journey와 Owned Media의 전환률 최적화

장인철 이사, 前 오길비

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30″][vc_column_text]

Sales Track

[/vc_column_text][vc_separator type=”full_width” color=”#ffbf3b” border_style=”” thickness=”3″ up=”20″ down=”20″ el_class=”snz-event-sub-sep”][vc_empty_space height=”30″][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1385″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/임진환/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Sales Innovation)

B2B 영업은 배반하지 않는다

임진환 교수, 가천대학교

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”716″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/조상욱/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Customer Management)

B2B 영업의 핵심 KAM(핵심 고객 관리) 방법론과 Tips

조상욱 사장, 알앤비소프트웨어 (前 Ernest & Young)

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”977″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/우미영/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Sales Leadership)

최고의 실적을 만들어내는 세일즈 리더십

우미영 전무, Microsoft

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”1552″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/김용기/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Deal Strategy)

누적 20조 수주로부터의 나의 레슨

김용기 대표, 쉬플리 코리아

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678380603{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”950″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/최정수/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]Sales Skill)

디지털 시대, 당신은 준비된 프로페셔널 영업인인가?

최정수 박사, Professional Sales Coach

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30″][vc_column_text]

Marketing Track, Sales Track 세션은 동 시간대에 진행됩니다.

 *프로그램 및 스피커는 계속해서 업데이트될 예정입니다.

[/vc_column_text][vc_empty_space height=”60″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=””][vc_column][vc_empty_space height=”30″][vc_text_separator title=”In-Depth Work Shop (11월 3일)” background_color=”#ffbf3b” border_color=”#ffbf3b”][vc_empty_space height=”30″][vc_column_text el_class=”snz-event-sub-page-title”]

Workshop

[/vc_column_text][vc_separator type=”full_width” color=”#ffbf3b” border_style=”” thickness=”3″ up=”20″ down=”20″ el_class=”snz-event-sub-sep”][vc_empty_space height=”30″][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”742″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/suzy/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]09:00~12:00)

Best Use Of Content Marketing For Sales Lead Generation

임수지 교수, Emerson College & 부사장, TribalVision

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” css=”.vc_custom_1504678371339{margin-bottom: 60px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”695″ onclick=”custom_link” qode_css_animation=”” link=”http://www.b2bkorea.org/박세정/”][/vc_column_inner][vc_column_inner width=”3/4″ css=”.vc_custom_1504677765410{margin-left: 60px !important;}”][vc_column_text]14:00~17:00)

B2B Digital Marketing A-Z 워크샵

박세정 대표, DMK (B2B Forum 설립자) & 서혜은 팀장, 오픈서베이

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30″][vc_column_text]

 *프로그램 및 스피커는 계속해서 업데이트될 예정입니다.

[/vc_column_text][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=””][vc_column][vc_column_text el_class=”snz-event-sub-page-title”]

[/vc_column_text][/vc_column][/vc_row]